Norwegian shipping company Seatrans Chemical Tankers has selected OrbitMI’s maritime intelligence solution, OMI, to improve its commercial operations.

End users select a list of vessels or fleets they wish to monitor which are then visualised on desktop, tablet or mobile device through OMI, a cloud-based Software-as-a-Service (SaaS) solution. Leveraging multiple data feeds including AIS data, vessel characteristics and historical voyages, Orbit’s AI and machine learning reveal competitors’ positions, activities at port and likely next destination, all with a series of clicks, behind one login.

“When it came to competitive intelligence, compiling market analysis required logging in and out of several systems and took a lot of time,” said Tom Skare, managing director at Seatrans Chemical Tankers. “Now, OMI lets us see the big picture for each opportunity in one system so we can make faster, better informed decisions.

“In a matter of a minute, we can see trading patterns of an individual vessel and drill down into vessel details to determine if it can even take on the actual cargo in play,” he added.

“Workflows that require numerous logins create information latency. This is not just annoying, but it can be detrimental to your business performance,” said Ali Riaz, CEO of OrbitMI. “For competitive insights to have value, they must arrive on time. OMI helps transforms what were once time-consuming fragmented tasks into a seamless, connected workflow. Now, commercial teams receive those insights at the very moment they need to act.”

Like all Orbit SaaS solutions, OMI requires no hardware or software installation. Furthermore, it requires no voyage data from the end-user. Onboarding can occur in a matter of days.